NEW YORK (AFA SportsWire) The National Football League announced today that at the 2017 Superbowl in Houston, Texas, it will introduce what it calls "Quartertime Shows", extended entertainment breaks at the end of the first and third quarters.
Intended to last about half as long as the halftime show the nature and content of quartertime has not been decided. However, the move reflects a larger NFL strategy to increase add revenue and broaden its appeal to non-traditional football audiences. Presentations under consideration include marching chamber music ensembles, interpretive dance, and a PBS pledge drive.
Meanwhile, Major League Baseball would neither confirm or deny rumors of its plan for stretching the Seventh Inning Stretch to allow for on-field performances and adding a Third Inning Stretch for, well, stretching. Unprompted, the National Hockey League issued a statement that its fans were perfectly happy watching the Zamboni.