Last Available Tune by The Who Finally Used in Ad
This had been the only remaining song by the influential British rock group not already being used for advertising or as a television show theme song.
"We're thrilled to have the rights to this song and delighted to be a part of this historic moment," said Eric Nihd, spokesman for Acme.
A publicist for surviving band members Peter Townshend and Roger Daltry stated that the pair had expressed "Relief and a sense of closure" at this milestone, although he allowed that much of their relief was because for once it wouldn't be a car commercial.
Although every song recorded by The Who has now been tapped for commercial purposes, several are not currently in use and some may never be. Chief among these is Fiddle About (aka Uncle Ernie) from the rock opera Tommy, that describes the sexual abuse of a deaf mute. It was licensed in 1993 by a Japanese company that markets violin learning systems, apparently before anyone had translated the lyrics.
Asked what Daltry and Townshend intend to do now that their entire creative output had been recycled as commercial jingles, their publicist shrugged and said, "I guess they'll have to write some more songs."
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