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Popped Culture

Superman Movie Product Tie-Ins Kryptonite to Corporate Partners

Despite heavy promotion the week before its premiere, Toyota and Progressive, just two of the many companies affiliated with the newest Superman movie, report seeing no increase in sales or activity. Another, Dairy Queen, says most customers respond to its offer of a special “Superman Blizzard Shake,” made of sugar cookie dough, cake batter flavor, and sprinkles blended with their signature soft serve, dyed blue is “Why would I do that?”

 


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